A Guide To Japanese Street Styles And Its Types

Japanese Streetwear Styles

Japanese Street Styles

Fashion streetwear brands came into being at the start of the 21st century. The fashion sense is changed since. It’s a unique type of fashion. Shibuya is epicenter of this fashion. This is inspired by western culture. Many artists like PewDiePie follow this fashion. It comes from an amalgamation of different fashions. In Japanese fashion culture is very diverse, therefore the diversity of fashion brands are considered a lifestyle necessity. It is not about wearing ripped skinny jeans every day, it’s is more about creating new styles from the existing styles, that introduce a new form of streetwear fashion trends. Fashion is always a personal preference, this reflects your personality.

Many brands in japan are decades old fulfilling the need for authentic streetwear. Japanese street fashion tends to be a bit expensive especially living out of Japan. The true essence of Japanese style is a bit more complicated than just brands. Following is an updated list of types of Japan streetwear clothing styles:


Lolita has five more types gothic lolita, sweet lolita, classic lolita, punk lolita, and kodona. Its a form of orothodox or victorian dress. 


Also known as ganguro, it is an old and traditional style which was originated in the 1970s. Gyaru is basically about girly-glam styles, such as wigs, fake nails, etc. Gyaru is densely inspired by Western fashion.


This style falls in the large subculture of Gyaru fashion. Ganguro style of Japanese street fashion became popular among girls in the early 1990s and peaked in the early 2000s. Namie Amuro was considered to have a leading figure in the ganguro fashion style.


Kogal looks a bit similar to Japanese school wear because it consists of a shirt and a short skirt. This style was prominent in the 1990s, but it started gaining popularity again at the end of 2020.


Bosozoku style was very popular in the early 1990s and 2000s. It was not only famous in Japan but was also very significant in the rest of the world.


Decora was a very famous Japanese clothing style back in the early 1900s in and outside of Japan. In this type of clothing style, the person usually sticks to certain color palettes for their decora, for example,  Red Decora, Dark Decora, Rainbow Decora, and Pink Decora.

Visual Kei:

Visual Kei is a style created in the mid of 1980s by some Japanese musicians that used striking makeup, unusual hairstyles, and flamboyant costumes. Oshare Kei and Angura Kei are associated with Visual Kai.

Cult Party Kei:

This style was named after the Harajuku shop cult party. It is considered to be the subset style of Dolly Kei because of its association with religious and vintage clothes. This style of clothing emphasized makeup and hairstyles.

Dolly Kei:

Dolly Kei is a style based on Japan’s view of the middle ages it includes mostly vintage and religious clothing.

Fairy Kei:

Fairy Kei is a children’s fashion trend inspired by 1980s fashion. This includes pastel colors, angels, toys, and other adorable themes, components, and accessories that were associated with kids. Western toy lines from the 1980s and early 1990s used to create the outfits.

Mori Kei:

This type of clothing is basically hand-stitched and baggy. These types of clothes are loose and soft, such as floaty dresses and cardigans.


Peeps are basically inspired by the sporty goth style fashion trend which was very popular in the Harajuku district and had a key role in Japanese Harajuku fashion. It was named in reference to the famous online magazine PEEPS. 

Kimono Style:

Kimono Style is a very important Japanese fashion trend in Japan. Kimonos are traditionally very significant clothing styles in Japan. There are many types of kimonos, and they are present in many styles and patterns. 


Nihonjin Streetwear is the only Japanese online store that provides you with the best quality and wide range of amazing Harajuku style clothing and lolita style clothing at great prices. Also, do check our blog on fashion baseball caps.

A Guide To Japanese Street Styles And Its Types

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